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The series, which debuts on BBC in July, reportedly aims to challenge the standard of beauty in the fashion industry.
"I went into this program thinking it was an adventure, rather than a path to a new career," contestant Jessica Kellgren-Hayes, who often uses a wheelchair to get around, told Britain's Daily Mail newspaper. "Although I don't want any of my dreams to be unattainable, I'm not sure if Britain is ready for a model with a disability."
U.K. Marie Claire editor Marie O'Riordan, who serves as a judge for "Missing Top Model," says she has high hopes for the show: "I do believe the program could help challenge our attitudes to disability. I want to see the winner shake up the fashion industry. These young women shouldn't be invisible to the fashion world just because they are disabled."
The winner will have a photo spread in British Marie Claire.


