Kosovo: the young Europeans

November 1, 12:17 PMVolusia County Foreign Policy ExaminerMatthew Becker

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The government of the Republic of Kosovo released a new nation-branding ad campaign entitled "Kosovo: The Young Europeans." The ad was aired on international television networks, such as BBC World News, Euronews, CNN Turk, Bloomburg, Eurosport, and CNN. The strategy behind this 60 second ad is to place Kosovo as a new, vibrant,  European country. Kosovo currently has the youngest average age population of any European country: 25 years of age. You can see the ad here on Youtube:  http://www.youtube.com/watch?v=dQRGHAdQjR0. The Israeli branch of Saatchi and Saatchi put the ad campaign together, with a cost of six million euros.

Kosovo became a United Nations protectorate after the 1999 NATO bombing campaign against the Republic of Yugoslavia, specifically Serbia for its ethnic-cleansing campaign of the majority ethnic-Albanian population in Kosovo. On Sunday, 17 February 2008, the Autonomous Province of Kosovo declared its independence from the Republic of Serbia, proclaiming the new state of the Republic of Kosova. Serbia vows that it will never recognize Kosovo as independent, stating that Kosovo is an integral part of Serbia. The Republic of Kosovo is currently recognized by 62 of 192 United Nations member states, including the United States of America. Three out of five members of the UN Security Council, 22 out of 27 European Union (EU) states, and 25 of 28 North Atlantic Treaty Organization (NATO) states recognize Kosovo's independence. The three canidate states of the EU and the one canidate state of NATO also recognize Kosovo as independent. With the exception of Serbia and Bosnia, all of the other former republics of the Socialist Federal Republic Yugoslavia recognize Kosovo as an independent state. The International Monetary Fund (IMF) and the World Bank recognize Kosovo's independence as well.

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