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The value of showing, not just telling, in any business-to-business setting
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Last week, I was an exhibitor at "A Passport to Success," the business-to-business Expo sponsored by the Elmhurst Chamber of Commerce & Industry and three other chamber organizations (Bensenville, Villa Park and Addison.)
At the same time, as the event's publicist, I took close to 100 photographs and about 20 videos.
You can see some of the fruits of my video labor at what I call my "miscellaneous" YouTube channel, not to be confused with my Inside Edge PR channel or any of the other dozen channels that I have created and maintained for clients and others.
I also posted a release, drawn almost entirely from an Elmhurst Chamber write-up, at Triblocal.com and, on the same Tribune-owned site, created a photo gallery of the Expo.
Additional links can be found on the home page of the Elmhurst Chamber of Commerce & Industry website.
Serving as the event publicist was a fantastic way to meet people and to adhere to one of my mantras: "Show, don't tell."
In short, I was able to introduce myself as a publicist even as I was in the midst of acting as one. It sure beats relying solely on my business card, brochure and a firm handshake (though those are no doubt helpful, too).
I am hardly unique: it's precisely what was done by many others who demonstrated their service and products.
They included stellar restaurant exhibitors that provided food samples as well as my new favorite massage therapist, Anne Lucas of Pure Harmony Massage, who let her hands do the talking via chair massages.
Kudos to all the chambers and participants for fostering such a dynamic networking environment. The ones that did at least as much showing as telling will surely be reaping the most benefit.
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