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Matt Baron
Chicago Marketing and PR Examiner | Bio
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Matt Baron has crafted stories professionally since 1984, for the Chicago Tribune, Time magazine and others. His firm, Inside Edge: Public Relations & Media Services, specializes in helping clients communicate their strengths through the media.


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Chicago Marketing and PR Examiner's Articles

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Monday, December 14th, 2009
Millions of words have been written about Tiger Woods over the past 18 days. And billions more will be expended in the time to come. Here I...
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Tuesday, December 8th, 2009
Someone recently asked me for some tips on the "Art of the Interview." From a journalistic...
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“Pigs get fat, hogs get slaughtered." In other words, don't get too greedy. From the standpoint of creating something...
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During my most recent "PR Secrets From a Media Insider" workshop a few days ago, a local businessman asked what time of day deadlines...
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Last week, on the heels of some significant success among girl's tennis players who have been coached for years...
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"People are more important than things." My wife and I issue that truth to our children all the time--especially when they argue over...
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Last week, I was an exhibitor at "A Passport to Success," the business-to-business Expo sponsored by the...
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As a reporter, I rarely used e-mail to conduct interviews. Among other drawbacks, it eliminated the...
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In my column the other day, I touched on some of the basics that help you connect with members of the media. In...
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From 1999 to 2005, after eight years on staff at a small daily newspaper, I made my living primarily by freelancing...
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