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National Business and Finance Chicago Marketing and PR Examiner
Matt Baron
Chicago Marketing and PR Examiner | Bio
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Matt Baron has crafted stories professionally since 1984, for the Chicago Tribune, Time magazine and others. His firm, Inside Edge: Public Relations & Media Services, specializes in helping clients communicate their strengths through the media.
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Chicago Marketing and PR Examiner's Articles

Showing: Most recent articles
Let's face-to-face it: time to reclaim a lost piece of interviewing art
Tuesday, December 8th, 2009
Someone recently asked me for some tips on the "Art of the Interview." From a journalistic...
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Pigs get fat, hogs get slaughtered, PR-style
Wednesday, November 25th, 2009
“Pigs get fat, hogs get slaughtered." In other words, don't get too greedy. From the standpoint of creating something...
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What a publicist must do when one-sided claims masquerade as news
During my most recent "PR Secrets From a Media Insider" workshop a few days ago, a local businessman asked what time of day deadlines...
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Sharing great PR is a team effort: clients that invest time receive the benefit
Last week, on the heels of some significant success among girl's tennis players who have been coached for years...
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`People are more interesting than things': when publicizing events, be sure to personalize
"People are more important than things." My wife and I issue that truth to our children all the time--especially when they argue over...
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The value of showing, not just telling, in any business-to-business setting
Last week, I was an exhibitor at "A Passport to Success," the business-to-business Expo sponsored by the...
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E-mail can be tremendous ally on shoestring PR budgets
As a reporter, I rarely used e-mail to conduct interviews. Among other drawbacks, it eliminated the...
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Keeping a sense of humor helps keep story pitches alive
In my column the other day, I touched on some of the basics that help you connect with members of the media. In...
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E-mail’s ally: how to SHINE in media calls
From 1999 to 2005, after eight years on staff at a small daily newspaper, I made my living primarily by freelancing...
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PR success tip: publicity for its own sake doesn't serve the client
In this post, I will touch on one of the myths that some people bring into their interactions with me and other...
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