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15 tips to social media success
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Recently I came across a blog my Mari Smith that has some great messages about how to use social media to create a successful business. I think these rules can apply to business and your personal life.
1. Get lucky!
Many times luck is when preparation meets opportunity. Prepare and when the opportunity presents itself, take ACTION!
2. Self-knowledge.
By understanding yourself – and ultimately others – at a deep level, you’re better able to design a lifestyle and career that motivates you and meets your needs.
3. FOCUS.
Use it as an acronym. Follow One Course Until Successful. Every year choose a one-word theme for the entire year and do not deviate from your path.
4. Influence.
Ask yourself, “Who and what am I allowing to influence me?” In terms of social media, we all have equal opportunity to build up significant influence. Your “tribe” is made up of people who know, like and trust you. They may hang on your every word. That’s a responsible position to be in!
5. Be yourself
“Be yourself because everybody else is already taken.” Nobody can offer the exact same product or service in the way that you offer it with your personal touch. This goes for big brands too. Be yourself is also all about authenticity and transparency in social media.
6. Know what you want.
The secret to getting what you want is to be super clear on exactly what it is you want. This goes for personal, life and business goals whether you’re a solopreneur or CEO of a big company. In social media, what are your objectives – more visibility? Increase in traffic, subscribers, fans, followers, friends? Then what? How will you convert them to paying clients?
7. Have a plan
The main reason people fail in social media is lack of a strategy. There’s so much confusing and conflicting advice out there, it’s easy to get lost in the social media jungle. By having a clear objective, developing a strategy to accomplish that objective, and measuring milestones along the way, you’re bound to have better results.
8. Stay on track
It’s all too easy to get distracted and go down a million rabbit holes. It’s fine to have multiple streams of income, but Mari strongly recommends you stay on course with one primary business until that venture is at the level of success you want.
9. Add value.
R. Buckminster Fuller talked about the importance of adding value and that your financial wealth is a direct reflection of how much value you add to the world. Sometimes it’s easy to think you don’t want to give away the store. We can’t give it all away because every day new ideas, techniques and strategies come along… so give generously. Help promote and build others up.
10. Broadcast the positive.
Focus only on updates that are upbeat and positive. We have a position of responsibility to influence others in a positive way, to create positive ripples. At the end of the day, you want to be the voice that is remembered, not just heard
11. Surround yourself with successful mentors.
In order to get to the next level in life and business, it’s important to seek the counsel of experienced mentors who are several levels above where you are now. The best investment you can make is in yourSELF. Not just business, professional and financial training, but in deep personal, spiritual and emotional growth too. Your outer world is a reflection of your inner world, so the more you grow yourself the more successful you’ll become.
12. Take imperfect action.
Kevin Nations, has this great saying, “Winners take imperfect action while others are sitting around perfecting their plans.”. When Mari first announced her social media certification program earlier this year, she really wanted to wait awhile longer, but went for it anyway because she’d already waited 18 months… and was simply astounded by the overwhelming response!
13. Correct and continue.
Did you know a rocketship is only on course 3% of the time? The remaining 97% it’s course-correcting. At every turn, we have an opportunity to put something out there, test it, make a correction, test again. If you keep waiting for things to be perfect, you’ll never launch. Do your due diligence, then take imperfect action, then correct and continue!! The faster your correct, the better… especially with social media being so prevalent because people notice your mistakes quicker!
14. Be willing to be a bit “out there.”
Be a bit off the wall, a bit crazy. Don’t take yourself too seriously. Have fun.
15. LIVE WITH PASSION!!
“Live with passion” this one of Tony Robbins sayings! Tony certainly embodies passion. Find your passion and live it everyday!
For more info: visit www.marismith.com or contact the columnist Sharmen Lane and www.sharspeaks.com or shar@sharspeaks.com
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