What's Inside: Fast Company (2009.07/08)

November 11, 10:30 PMEntertainment Magazines ExaminerNicholas Jackson

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FEATURES:

• The CEO Who Feeds America (Chuck Salter): How high-tech analysis help uber-restaurateur Clarence Otis serve 400 million meals a year — at a tasty profit.
• Ghoul School (Diane Mehta): How visual-effects master Alex Alvarez delivers Hollywood an endless supply of monsters, freaks and beasties.
• Amazon Vs. Apple (Adam L. Penenberg): Jeff Bezos' push into e-books may be putting him on a collision course with Steve Jobs.
• Trapped in Bentonville (Danielle Sacks): Nearly three years ago, marketing SVP Julie Roehm was fired by Wal-Mart. She still can't get out of town.
• Age of the Microgrid (Anya Kamenetz): Small-scale, distributed renewables are a major part of the answer to the global energy crunch. Guess who hates them?
• The Man Who Would Be Governor (Ellen McGirt): Gavin Newsom wants to run the world's eighth-largest economy. But will Californians really vote for the hate-him-or-love-him mayor of San Francisco?

ALSO INSIDE:

• Twittering is a new form of production; Walgreens' ambitious wellness initiative is a microcosm of what health care can be; inside the booming market for pixelated goods; legendary outdoor clothier Yvon Chouinard woos companies to give 1% to the planet; how America's first living zero-impact building works; four creative ad chiefs discuss the shift from developing TV spots to inventing products; robots use ultrasound to prevent train wrecks; a fresh-air machine for your desktop; Xerox proves the power of reuse over recycling; nature's ; and more.