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Baltimore Media Examiner

Latest Radio Ratings

POSTED May 1, 10:16 PM

How is your favorite radio station doing in the ratings?

Radio and Records has the breakdown from the recent book (winter 2008)

Click here and go to "Baltimore" or whatever other market you'd like to know about.

ARBITRON is the company which mails out diaries and measures listeners radio habits.

Here's where the Baltimore market stacks up compared to the others in the top 25 of the country:

Rank	Type	DST	Qual Type	Market Name	Metro 12+ Population
1	CM	BH	S	New York, NY	15,345,000
2	CM	BH	S	Los Angeles, CA	10,902,400
3	CM	BH	S	Chicago, IL	7,784,400
4	CM	BH	S	San Francisco, CA	5,969,400
5	CM	BH	S	Dallas-Ft. Worth, TX	4,973,000
6	PPM	BH	S	Houston-Galveston, TX	4,639,000
7	PPM	BH	S	Philadelphia, PA	4,350,000
8	CM	BH	S	Atlanta, GA	4,267,500
9	CM	BH	S	Washington, DC	4,210,000
10	CM	BH	S	Boston, MA	3,874,600
11	CM	B	S	Detroit, MI	3,866,500
12	CM	BH	S	Miami-Ft. Lauderdale-Hollywood, FL	3,538,400
13	CM	QD	Puerto Rico	3,328,500
14	CM	BH	S	Seattle-Tacoma, WA	3,328,100
15	CM	H	S	Phoenix, AZ	3,173,200
16	CM	B	S	Minneapolis-St. Paul, MN	2,683,000
17	CM	BH	S	San Diego, CA	2,515,100
18	CM	BH	*	Nassau-Suffolk (Long Island), NY	2,359,300
19	CM	BH	S	Tampa-St. Petersburg-Clearwater, FL	2,350,000
20	CM	B	S	St. Louis, MO	2,308,400
21	CM	B	S	Baltimore, MD	2,255,100
22	CM	BH	S	Denver-Boulder, CO	2,244,300
23	CM	H	S	Portland, OR	2,049,600
24	CM	B	S	Pittsburgh, PA	1,986,600
25	CM	BH	S	Charlotte-Gastonia-Rock Hill, NC-SC	1,886,100
26	CM	BH	*	Riverside-San Bernardino, CA	1,829,200
27	CM	BH	S	Sacramento, CA	1,805,200
28	CM	B	S	Cleveland, OH	1,782,400
29	CM	B	S	Cincinnati, OH	1,751,400
30	CM	BH	S	San Antonio, TX	1,626,500
31	CM	H	S	Salt Lake City-Ogden-Provo, UT	1,621,900
32	CM	BH	S	Kansas City, MO-KS	1,592,800
33	CM	BH	S	Las Vegas, NV	1,541,900
34	CM	BH	S	Orlando, FL	1,479,900
35	CM	H	*	San Jose, CA	1,465,400
36	CM	BH	S	Milwaukee-Racine, WI	1,431,300
37	CM	B	S	Columbus, OH	1,427,000
38	CM	BH	NA	Middlesex-Somerset-Union, NJ	1,378,800
39	CM	H	S	Providence-Warwick-Pawtucket, RI	1,376,500
40	CM	B	S	Indianapolis, IN	1,350,900
41	CM	B	S	Norfolk-Virginia Beach-Newport News, VA	1,327,700
42	CM	BH	S	Austin, TX	1,309,500
43	CM	BH	S	Raleigh-Durham, NC	1,230,300
44	CM	B	S	Nashville, TN	1,182,900
45	CM	BH	S	Greensboro-Winston-Salem-High Point, NC	1,154,400
46	CM	BH	S	West Palm Beach-Boca Raton, FL	1,116,400
47	CM	B	S	Jacksonville, FL	1,106,400
48	CM	BH	S	Oklahoma City, OK	1,091,300
49	CM	B	S	Memphis, TN	1,072,800
50	CM	BH	S	Hartford-New Britain-Middletown, CT	1,048,200

My question is this: Do the ratings offer a true reflection of listeners habits?

Can radio stations actually KNOW how many people are tuned in, at any given moment?

Thoughts?

Categories: Ratings

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Brenda Carl
Brenda Carl, News Director for WCBM Radio, is a born & bred Baltimorean who has been working in radio and television news for nearly 30 years.