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Brenda Carl

Baltimore Media Examiner

Brenda Carl, News Director for WCBM Radio, is a born & bred Baltimorean who has been working in radio and television news for nearly 30 years.

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BREAKING NEWS! WCBM PULLS AHEAD OF WBAL RADIO!

How did you learn the first plane hit?

BREAKING NEWS! ALL SPORTS TALK RADIO- ON 1370 !!

Now thats a BIG SCREEN TV

Comcast vs FCC smack down

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Latest Radio Ratings

4 comments

May 1, 10:16 PM

by Brenda Carl, Baltimore Media Examiner

How is your favorite radio station doing in the ratings?

Radio and Records has the breakdown from the recent book (winter 2008)

Click here and go to "Baltimore" or whatever other market you'd like to know about.

ARBITRON is the company which mails out diaries and measures listeners radio habits.

Here's where the Baltimore market stacks up compared to the others in the top 25 of the country:

Rank	Type	DST	Qual Type	Market Name	Metro 12+ Population
1	CM	BH	S	New York, NY	15,345,000
2	CM	BH	S	Los Angeles, CA	10,902,400
3	CM	BH	S	Chicago, IL	7,784,400
4	CM	BH	S	San Francisco, CA	5,969,400
5	CM	BH	S	Dallas-Ft. Worth, TX	4,973,000
6	PPM	BH	S	Houston-Galveston, TX	4,639,000
7	PPM	BH	S	Philadelphia, PA	4,350,000
8	CM	BH	S	Atlanta, GA	4,267,500
9	CM	BH	S	Washington, DC	4,210,000
10	CM	BH	S	Boston, MA	3,874,600
11	CM	B	S	Detroit, MI	3,866,500
12	CM	BH	S	Miami-Ft. Lauderdale-Hollywood, FL	3,538,400
13	CM	QD	Puerto Rico	3,328,500
14	CM	BH	S	Seattle-Tacoma, WA	3,328,100
15	CM	H	S	Phoenix, AZ	3,173,200
16	CM	B	S	Minneapolis-St. Paul, MN	2,683,000
17	CM	BH	S	San Diego, CA	2,515,100
18	CM	BH	*	Nassau-Suffolk (Long Island), NY	2,359,300
19	CM	BH	S	Tampa-St. Petersburg-Clearwater, FL	2,350,000
20	CM	B	S	St. Louis, MO	2,308,400
21	CM	B	S	Baltimore, MD	2,255,100
22	CM	BH	S	Denver-Boulder, CO	2,244,300
23	CM	H	S	Portland, OR	2,049,600
24	CM	B	S	Pittsburgh, PA	1,986,600
25	CM	BH	S	Charlotte-Gastonia-Rock Hill, NC-SC	1,886,100
26	CM	BH	*	Riverside-San Bernardino, CA	1,829,200
27	CM	BH	S	Sacramento, CA	1,805,200
28	CM	B	S	Cleveland, OH	1,782,400
29	CM	B	S	Cincinnati, OH	1,751,400
30	CM	BH	S	San Antonio, TX	1,626,500
31	CM	H	S	Salt Lake City-Ogden-Provo, UT	1,621,900
32	CM	BH	S	Kansas City, MO-KS	1,592,800
33	CM	BH	S	Las Vegas, NV	1,541,900
34	CM	BH	S	Orlando, FL	1,479,900
35	CM	H	*	San Jose, CA	1,465,400
36	CM	BH	S	Milwaukee-Racine, WI	1,431,300
37	CM	B	S	Columbus, OH	1,427,000
38	CM	BH	NA	Middlesex-Somerset-Union, NJ	1,378,800
39	CM	H	S	Providence-Warwick-Pawtucket, RI	1,376,500
40	CM	B	S	Indianapolis, IN	1,350,900
41	CM	B	S	Norfolk-Virginia Beach-Newport News, VA	1,327,700
42	CM	BH	S	Austin, TX	1,309,500
43	CM	BH	S	Raleigh-Durham, NC	1,230,300
44	CM	B	S	Nashville, TN	1,182,900
45	CM	BH	S	Greensboro-Winston-Salem-High Point, NC	1,154,400
46	CM	BH	S	West Palm Beach-Boca Raton, FL	1,116,400
47	CM	B	S	Jacksonville, FL	1,106,400
48	CM	BH	S	Oklahoma City, OK	1,091,300
49	CM	B	S	Memphis, TN	1,072,800
50	CM	BH	S	Hartford-New Britain-Middletown, CT	1,048,200

My question is this: Do the ratings offer a true reflection of listeners habits?

Can radio stations actually KNOW how many people are tuned in, at any given moment?

Thoughts?

Topics: Ratings

Feed

Comments

BREAKING NEWS! WCBM PULLS AHEAD OF WBAL RADIO!

9 comments

September 17, 6:48 PM

Some call it the mighty 1090, but how the mighty have fallen.The latest radio ratings trends are out from Radio & Records and show that WCBM (AM 680) has now moved ahead of WBAL (AM 1090) in the battle for listeners on... Read More
Topics: WCBM , WBAL

How did you learn the first plane hit?

5 comments

September 10, 10:18 PM

With... Read More
Topics: 9-11 , ABC Radio news

BREAKING NEWS! ALL SPORTS TALK RADIO- ON 1370 !!

14 comments

September 2, 4:52 PM

Starting Monday September 8, Baltimore will have its very first 50-thousand watt (daytime) ALL-SPORTS TALK RADIO Station.WVIE - 1370 AM will change formats to become the first 50-thousand watt station in the city to broadcast nothing... Read More
Topics: Sports Talk Radio

Now thats a BIG SCREEN TV

Add a Comment

August 21, 8:38 PM

Come to the fair, and learn about the big switch to Digital TV!Only six months until the digital television transition takes place, and for thousands of you reading this right now, your TV set will no longer be able to receive the... Read More
Topics: analog , ABC , DTV , Digital TV , Maryland State Fair

Comcast vs FCC smack down

1 comment

August 1, 12:22 PM

Has COMCAST ever stopped you from downloading all that you want or need from the INTERNET?Cable Giant COMCAST is told by the FCC to stop restricting what its customers can, and can't transfer.Here's the story from Associated Press:by JOHN... Read More

Hi-Def, or No-Def?

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July 29, 7:16 AM

From DCRTV This morning....it appears Hi-Def Network news (from CBS) still has kinks to work out. Channel 9 (Washington DC) carries the CBS Evening news a half-hour before Channel 13 (Baltimore) picks it up, and replays a recorded version. ... Read More

"Involuntary Separation"

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July 19, 12:12 PM

In a business that uses words as its tool, these are two words you don't want to hear, especially if it describes your position in the company. "Involuntary Separatons."But even as the Baltimore Sun employees anticipated the job... Read More

Do you know these words?

2 comments

July 7, 7:43 AM

You may need a few minutes in your Infinity Pool on your mental health day, if you have one of those subprime mortgages giving you a headache. Or perhaps a wing nut co-worker has you taking shots of Soju after pretexting as you, during... Read More
Topics: ABC

Back from the Beach

3 comments

July 1, 11:38 AM

What causes the time warp when vacation week rolls around? You count down the days and hours until vacation begins, then all of sudden it's here. You wake up each day ready to relax as hard as you can, swim, read, relax, rinse, repeat. ... Read More
Topics: ABC