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Apple introduces iTunes LP and new iPod models
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New Ipod Nano
Photo Courtesy of: Apple.com
Earlier today at Apple's annual press conference in San Francisco, company CEO Steve Jobs made his first appearance since successfully having a liver transplant to introduce Apple's new and upgraded product line. Among the items revealed today, the iTunes LP and the new video recording iPod Nano models topped the list.
The only surprise about the official announcement of the iTunes LP was that it was formally named such. The digital album project had been leaked prior to today's announcement and had been dubbed "Cocktail". A handful of artists already have iTunes LP albums available for sale among whom include Dave Matthews Band, the Doors and Bob Dylan. The digital LP's come packed with photos, videos, lyrics and bonus tracks all packaged together for $17.
Another exciting addition to iTunes comes in the form of ringtones. Steve Jobs reported that Apple has sold 8.5 billion songs during their short lifetime so why not the ringtone? Previously iTunes has offered limited quantities of ringtones for certain purchased tracks but now has a much wider variety of songs pre-cut from participating labels in unlimited quantities. The ringtones ring up at about $1.29 each which is a significant savings when compared to mobile retail competitors.
Today's press conference also revealed that the iPod Nanos continue to get more innovative while maintaining their size and proportion. The 9th generation will come with video cameras equipped with microphones and speaker. Other features include and FM radio, pedometer that syncs with Nike's Plus System and voice recorders. The new Nano's are available immediately with no significant price increase chiming in to a tune of $149 for 8 GB and $179 for the 16 GB version.
Other upgrades that were unveiled related primarily to iTunes. The Genius recommendation service has been improved, integration capability of iTunes into Facebook and Twitter now exists as well as the ability to sync by genre. A highlight of the iTunes improvement was the announcement of the Home Sharing Feature which will allow users in the same household to share song and video libraries with up to 5 computers in the home.
In this economy who can complain about the availability of increased innovation and technology without a price increase? Thank you Apple!
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