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This month 1 | OUTLIERS, by Malcolm Gladwell. (Little, Brown, $27.99.) Why some people succeed — it has to do with luck and opportunities as well as talent — from the author of "Blink" and "The Tipping Point." | Last Month 1 |
| 2 | SUPERFREAKONOMICS, by Steven D. Levitt and Stephen J. Dubner. (Morrow/HarperCollins, $29.99.) A scholar and a journalist apply economic thinking to everything: the sequel. | |
| 3 | JIM CRAMER’S GETTING BACK TO EVEN, by James J. Cramer with Cliff Mason. (Simon & Schuster, $26.) The “Mad Money” host offers advice for investing in a changed market. (†) | |
| 4 | TOO BIG TO FAIL, by Andrew Ross Sorkin. (Viking, $32.95.) The 2008 financial implosion on Wall Street and in Washington, by a New York Times reporter and columnist. | |
| 5 | CRUSH IT!, by Gary Vaynerchuk. (HarperStudio/HarperCollins, $19.99.) How the Web can help turn your passion into a business. (†) | |
| 6 | WHAT AMERICANS REALLY WANT … REALLY, by Frank I. Luntz. (Hyperion, $24.99.) Better business decisions can be made when customers’ demands are known and understood. | 11 |
| 7 | THE TOTAL MONEY MAKEOVER, by Dave Ramsey (Thomas Nelson, $24.99.) Debt reduction and fiscal fitness for families, by the radio talk-show host. (†) | 5 |
| 8 | THE 50TH LAW, by 50 Cent and Robert Greene. (HarperStudio/HarperCollins, $19.99.) Conquering fear to attain power: a philosophy of life. (†) | 4 |
| 9 | THE TRUMP CARD, by Ivanka Trump. (Touchstone, $24.99.) Business lessons from the daughter of Donald Trump. (†) | |
| 10* | THE HEALING OF AMERICA, by T.R. Reid. (Penguin Press, $25.95.) How other industrialized democracies provide health care for all at a reasonable cost. | 2 |
| 11 | STRENGTHS BASED LEADERSHIP, by Tom Rath and Barry Conchie. (Gallup, $24.95.) Three keys to being a more effective leader. (†) | 12 |
| 12* | HOW THE MIGHTY FALL, by Jim Collins. (Jim Collins/Harper Collins, $23.99.) Companies fail in stages, and their decline can be detected and reversed. (†) | 7 |
| 13 | CRASH PROOF 2.0, by Peter D. Schiff with John Downes. (Wiley, $27.95.) This updated edition tells how to remedy the current economic crisis that the first volume predicted would occur. (†) | 15 |
| 14 | THE 4-HOUR WORKWEEK, by Timothy Ferriss. (Crown, $19.95.) Because life isn't all about work. (†) | 9 |
| 15 | THIS TIME IS DIFFERENT, by Carmen M. Reinhart and Kenneth S. Rogoff. (Princeton, $35.) Analyses of centuries of financial blunders. |
| This Month | Paperbacks | Last Month | |
| 1 | FREAKONOMICS, by Steven D. Levitt and Stephen J. Dubner. (Harper Perennial, $$15.99.) A maverick scholar and a journalist apply economic theory to everything from cheating sumo wrestlers to the falling crime rate. | 1 | |
| 2 | THE TIPPING POINT, by Malcolm Gladwell. (Back Bay/Little, Brown, $14.95.) How and why certain products and ideas become fads.) | 2 | |
| 3 | THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE, by Stephen R. Covey. (Free Press, $15.) A new edition of the author's principles for solving problems. (†) | 3 | |
| 4* | GETTING THINGS DONE, by David Allen. (Penguin, $15.) Methods for reducing stress and increasing performance. (†) | 4 | |
| 5 | RICH DAD’S CONSPIRACY OF THE RICH, by Robert T. Kiyosaki. (Business Plus, $12.99) Money lessons gleaned during the financial crisis. (†) | 9 | |
| 6 | RICH DAD, POOR DAD, by Robert Kiyosaki with Sharon Lechter. (Warner, $16.95) What the wealthy teach their children about money that others do not. (†) | 5 | |
| 7 | SWAY, by Ori Brafman and Rom Brafman. (Broadway, $14.) The deep-seated forces that influence behavior and cause people to make irrational choices. | 6 | |
| 8 | NUDGE, by Richard H. Thaler and Cass R. Sunstein. (Penguin, $16.) Observations on the way people make choices about health, money and happiness. | 8 | |
| 9* | THE RETURN OF DEPRESSION ECONOMICS AND THE CRISIS OF 2008, by Paul Krugman. (Norton, $16.95.) The recipient of the 2008 Nobel Memorial Prize in Economics revises his earlier work from 1999 to reflect current economic crisis. | 7 | |
| 10 | BRAIN RULES, by John Medina. (Pear, $15.) The 12 principles on how the brain function and its effects on the way we work. (†) | 10 | |