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Can a cow make you famous?
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In these columns I've already written about tying your publicity campaigns into current events, movies and holidays.
Another type of event or occurrence you can tie into is the annual celebration or commemoration.
You've probably seen or heard the announcements about such things as National Dairy Month, which happens in June, or the Great American Smoke-out.
Such events or themes are often created by trade associations or non-profits to create awareness and to motivate people to certain actions, such as drinking more milk or stopping the cigarette habit.
There are literally hundreds of such awareness programs occurring each year. If you find a way to tie your product or service into one of them, as they occur, you greatly increase your chances of getting free publicity. One way is to create an event of your own that reflects the theme of the celebration.
But how do I find out what they are, you may ask.
Good question. One site is the ePromos Events Calendar: http://ow.ly/9x16
You can find others on the web.
Look at the listings and think about what events might be appropriate for you. Send your press release out at least a couple weeks before the event.
So next time you want a little fame, think milk. Or candy. National Candy Month occurs in June also.
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