RSS
Home
Times Square advertising and its effect on serotonin of passerby
Print
Email
RSS
Subscribe
Feeling fine in Times Square
Mediaweek recently reported a new network of media companies that will highlight ads across gigantic screens in Times Square. Toward this end, The Bevilacque Group pitched ABC a few weeks ago to coincide with the new Times Square American Eagle flagship store. Over 500,000 walk by every day and it's estimated there will be 1,000,000 squeezed into the area for New Year's Eve.
Outdoor ads via billboards are nothing new to the area as they attempt to boost the "feel good" brain chemicals like serotonin and dopamine through exaggerated site and sound stimulation. For example, though the use of a new HD screen (Clear Channel) with "on the street" participation, different types of consumer engagement will be employed to push brand messages.
Related Articles:
Add a Comment
Macy's "National Believe Day" takes place Friday December 11, 2009. If not an international conspiracy to convince youngsters of Santa …
The best advertising practices, protocols and presentations all reflect a great degree of truth regardless of the product. The …
