
"YES" men and women abound, not only in politics, but in the real world - that of advertising. Take for example, a major national retailer, based here in NY. They advertise daily in every print newspaper because as it was relayed to The Bevilacque Group, "my mother doesn't own a computer and she likes the coupons." This particular person, "she who cannot be named," too often acted as a "yes" woman.
Yet, all's well that ends well. The sycophant was recently placed on an long-term, that is of indefinite length, leave of absence. The current advertising's mode, medium and message will be changing shortly.
Sycophants among friends