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NY Advertising Examiner

The sycophants of advertising

September 25, 5:54 PMNY Advertising ExaminerAnn Mathisen
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"YES" men and women abound, not only in politics, but in the real world - that of advertising.  Take for example, a major national retailer, based here in NY.  They advertise daily in every print newspaper because as it was relayed to The Bevilacque Group, "my mother doesn't own a computer and she likes the coupons."  This particular person, "she who cannot be named," too often acted as a "yes" woman. 

 

Yet, all's well that ends well.  The sycophant was recently placed on an long-term, that is of indefinite length, leave of absence.  The current advertising's mode, medium and message will be changing shortly.

 

Sycophants among friends 

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