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Advertising for the 21st century
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"Mad Men" Don Draper....
Mediabisto, in conjuction with Advertising Week, is holding this Wednesday an event no "Mad Man or Woman" should miss. It's a new age in the ad industry and unlike our favorite show, (MM!) booze and broads is so 1960!
(and 1970,80 and 90...)
WHEN
Wednesday, September 23, 2009
Doors open at 6:15 pm
Presentations begin at 7 pm sharp
Meet the panelists at our cash bar reception immediately following at 8:30 pm
WHERE
Tribeca Cinemas, 54 Varick Street, NY (at Laight Street). Map
Subway: 1, A, C, E trains to Canal Street
PRICE
$75 ($65 for 
)
more info
Course Details
As the impact of conventional advertising has declined, a new age of advertising has dawned. Consumers have become more engaged as ad placement has transitioned from print to online and to product placement and content-driven programming. Where is it all headed and how can you make money at it?
Discussion topics include:
- Does one-way advertising still work?
- What is the best way to start a conversation with the customer?
- How can a campaign result in effective word-of-mouth marketing?
- What multimedia tools can you employ to deliver a powerful, unique campaign?
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| R. Celestine Arnold (moderator) Digital Strategist, Global Hue | Noah Brier Head of Planning and Strategy, The Barbarian Group | Dave Gwozdz CEO, Mojiva | John McBride Agency Partner and Group Strategy Director, Translation LLC | Nick Schyler Director of Production, MagicBullet Media | Josh Wexler VP, US Publisher Development, the Rubicon Project |
Presented by mediabistro.com in association with:
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