Olympics tagged again

March 23, 2:26 AMChicago Sports ExaminerCharlie Corr

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Last week, Chicago 2016 changed its tagline from "Stir the soul" to "Let friendship shine." I'm all for the Olympics in this fine city, but is that little bit of tinkering going to help our bid in any way? I'd prefer some gripping advertising over a simple tagline change.

If we go with an aggressive ad campaign, let's just make sure we don't make the mistake of the Reebok Dan and Dave theme featuring decathletes Dan O'Brien and Dave Johnson. That was a dud.

Here are several other tagline choices, to go along with a local theme:

• "The Heart of a Champion" (Plenty of teams to choose from, though stay away from the Cubs.)
• "Don't Stop Believin'" (The White Sox revived Journey with more success than Adam Sandler's gazillion references to hype up his love for Styx.)
• "Almost Bigger Than Ditka" (There is an SNL Superfans skit somewhere in there.)
• "Jordan Was Here" (This was M.J.'s domain for more than a decade.)
• "Yes, We Can" (President Obama is a rock star of a winner.)

For more information about Chicago's 2016 Olympics bid, visit www.Chicago2016.org. Also check out Examiner.com's Olympics Examiner, Meri-Jo Borzilleri, for the latest news! 

Send a message: E-mail your comments or thoughts to charliecorr@gmail.com.

Charlie Corr is a freelance sports writer in Chicago. In addition to Examiner.com, he also is the creator of SlideTackles.net.