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POSTED July 25, 8:14 AM
Is the US-beer culture evolving into ever bolder styles? Are there trends in taste? Is there a direction of the new creations? The evolution to "ever bolder styles is only ONE part of the menu of choices here in the USA. Let's not forget that pale ale, porter and stout were extraordinary bold styles when they first came on to the scene in the late 70s and early 80's. Now they are the mainstream and considered good old dependable styles of the craft beer segment. Things have changed with regard to beer drinkers attitudes toward beer, food and beverage in general. The beer culture has changed whereby there are hundreds of choices of brands and distinctive types of beer. Those who would never ever have been a beer drinker [if the only choice was light American-style lager] now have options. There are beer tastes and types for everyone. Will any small, independent brewer ever have a flagship brand such as Imperial India Pale Ale, or super strength barleywine, or triple-doublebock lager? No they will not. They are also not likely to become another Heineken, Inbev, A-B, Miller or Coors. That is not their goal. American brewers are beyond thinking of "just surviving." They are looking forward and exploring the exciting opportunities which brewing beer offers them. Consumers have grown and continue to expect pleasant surprises and innovative beer types. "Is the US-beer culture going to evolve into ever bolder styles?" I don't think so. At least not the way the question is asked. The American beer cuture continues to evolve into new creations, not necessarily meaning that new equals bolder. I think it evolves to different ways of making beer, new ingredients, new presentation, and new ways of nurturing attitudes with which beer drinkers can enjoy beer. For example: beer and food; food cooked with beer; different beers for unique events. The trend in taste is that it continues to digress - offering more variety and uniqueness... and this offers more value to beer drinkers. |
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POSTED June 26, 8:16 AM
You like beer. That’s a fact. Right? I’m curious about your answer to the question: What is good beer? No, not your favorite brand, but why you like the beer you like? What matters? ... Read More
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POSTED June 9, 6:16 PM
After reading Mario's comment on my last post How much do you really pay for that beer? - Perhaps there are others that might want to become a "Beer Activist" and make a difference. Join the Support Your Local Brewery network . ... Read More
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POSTED June 3, 7:44 AM
[continued from] … Argentina also has seen the emergence of several hundred small microbreweries. The same situation emerges everywhere else in the world. The 30 year path that American beer culture has taken is an indication... Read More
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POSTED June 1, 9:40 PM
Inbev, SABMiller, FEMSA, Anheuser-Busch, Heineken, Carlsberg; who’s going to swallow the other. As previously discussed on this page I wonder where it will all end and wonder where your beer will come from in the future. The... Read More
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POSTED May 27, 9:07 AM
Examine current beer culture. Thirty years ago there were only a few individuals championing better beer. When first brewed in the U.S., American pale ale, stout and porter markets did not exist. I cannot imagine a large corporation coming... Read More
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POSTED May 20, 2:55 PM
I’ve assessed the descriptions of hundreds of different beer styles and tasted and evaluated tens of thousands of beers in my life. I remind those I teach that there is no end to learning about beer and brewing. The biggest stumbling block... Read More
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POSTED May 18, 3:26 PM
Six straight days and evenings of events and meetings in DC is exhausting, especially when there are LOTS of great craft beers to be sipping. American Craft Beer Week (take a look at Thursday May 15 2008 Colbert Report’s announcement of American... Read More
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POSTED April 30, 8:05 AM
I travel a lot at 36,000 feet and more often than I’d like to admit I’m doing time to the tune of 4 to 12 hours a leg. That’s a lot of time to think about stuff. As a result I have come to the conclusion that I simply don’t... Read More
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POSTED April 24, 4:55 PM
In one of yesterday’s front page New York Times headline stories Hillary Clinton is quoted, “I won the states that we have to win – Ohio and now Pennsylvania. It’s very hard to imagine a Democrat getting to the White House... Read More
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