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Kellogg's immunity claim revoked
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Kellogg's claims added antioxidants to Rice Krispies can boot children's immunity.
The Kellogg Co. will stop printing boxes of Rice Krispies and Cocoa Krispies that claim that the cereal can boost a child’s immunity. Kellogg’s began adding antioxidants to the Krispies in demand of the public for more healthful foods in 2008. With the public attention on the H1N1 virus, the company feels that it needed to change the labeling of their cereal.
The FDA is now working on developing a standardized labeling program, which would stop all companies from printing front-of-the-box claims that their product is healthy. The start date for this labeling program has not yet been announced.
The consumer public trusts that what is printed on food packaging is factual. Though, for instance, the Smart Choice program often claimed foods that had sugar listed at the first ingredient, or mayonnaise, to be a healthy, smart choice.
The best bet is to know what you are eating by reading ingredients and nutrition fact labels. By being an informed consumer, you can judge for yourself if Cocoa Krispies are really the best choice. Added antioxidants or not.
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