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Part II: Forget the Godiva! Gifts for reporters: A nuisance and ethically improper
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Asked whether she feels compelled to write about a company after receiving a gift, Melissa Milrad Goldstein, Senior Editor at Better Homes & Gardens answers: “The quick answer to that is no. Sending flowers and chocolates is a nice gesture, and a great way to remind editors about your company and products, since they’re bombarded with news products on a daily basis. But it’s just another marketing tool, albeit one that’s a little prettier and yummier and more attention getting than just blindly sending a product and press release in a nondescript envelope or bag.”
Another prominent NYC journalist who asked to remain anonymous added, "those gifts are pointless, let alone un-ethical. Just give us the information we need to get our stories in. Make it timely, easy to access and comprehensive. We're journalists, not whores."
“I try to tell public relations people that I don't like receiving gift baskets in general, whether it's related to the product or not. It makes me feel like I'm getting a bribe and it's usually garbage that I throw away,” says Julie Deardorff, health and fitness reporter for the Chicago Tribune. “My biggest pet peeve, however, is the insane amount of packaging that often accompanies the freebie products. I've called and emailed PR firms to complain and when I see unnecessary waste I silently vow never to write anything about that company. What sent me over the edge was getting a stick of gum in a box so big I could hardly carry it. It really, really, makes me crazy.” Another huge pet peeve of hers? Invitations to events in other states she can't possibly attend.
“I think it’s safe to say most editors love chocolate, so a couple of wrapped pieces tucked into a press release seldom hurts. But many of us won’t even remember who sent the candy and most companies and/or journalists have policies against accepting anything of any value. Things that get my attention: An intriguing story idea; a snappy list of great tips or a short, well-crafted intro to an expert who is a good quote. –Sonya Colberg, The Oklahoman
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