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Edelman launches influence measurement Twitter tool
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Edelman just launched TweetLevel, an online platform that ranks the most influential people on the Twitter-sphere.
Each score is rated out of 100 – in other words, the higher your score, the more "important" you are. There are four result metrics:
* Influence - what you say is interesting and many people listen to it. This is the primary ranking metric.
* Popularity - how many people follow you
* Engagement - you actively participate within your community
* Trust - people believe what you say
Edelman does understand the challenges of this particular platform: "Even though we believe that it goes a great way to understand and quantify the varying importance of different people's usage of Twitter, by no means whatsoever do we believe we have fully solved the 'influence' problem."
Some basic tips to help increase influence, courtesy of TweetLevel:
Once you have started to follow a few tweeps and seen what they are tweeting, it’s easy to want to dive right in and tell them what you’re doing right now. But, will informing them that you’re half way through your first coffee of the day be beneficial to them?
Be Interesting: Personal tweets add a flavour to your personality. If it is the third or fourth time you’ve mentioned your breakfast within the space of two hours though, you are sure to lose your newly gained followers because it does nothing to add value to their Twitter experience.
Be Informative: If you find something on the Internet that you are still reading a few minutes later, this is likely to be great Twitter material. Tweet about it, include a link, and give a short summary of what your followers will see if the click on the link – the headline will usually suffice.
Be Interactive: If you see a tweet with an interesting looking link, have a read/look/watch and pass it on it by retweeting it – place RT at the front of your message – the original tweeter will be grateful and your followers may then retweet your tweet. The benefit of this is that you can see what your followers are interested in and their followers will see your name and possibly start following you!
Try to follow the 9/1 rule of thumb – for every ten tweets, try to make nine of them Interesting, Informative or Interactive and one personal. This means you will avoid flooding your followers with spam, and demonstrate you’re providing valuable content.
More information: PRNEwser; Edelman Launches Twitter Tool
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