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Anna De Souza has worked in public relations for an eclectic list of clients ranging from fashion to travel and celebrity to magazines. This admitted news junkie's experience extends into script writing, media training, event coordination, social networking and viral marketing campaigns.

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NY Marketing and PR Examiner's Articles

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Does your online newsroom miss the mark?

Indeed when a member of the press is on deadline for a story, will your website help answer his pressing questions? Despite social media platforms,...
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Low-Cost and No-Cost Public Relations Idea Bank: Finding a reporter

Public relations agencies use fancy media research platforms that pull names and contact information quickly and easily into an Excel sheet. These...
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A guide to handling relationships with the media

Whether you've hired an agency to handle publicity on your behalf, or you're reaching out to press in-house, there is certainly a protocol to...
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Use "leximimicry" to improve your press releases

This technique, courtesy of Damon Carson from Publicity Associates details how you can improve your press release and promotional writing, extend...
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Edelman launches influence measurement Twitter tool

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Edelman just launched TweetLevel, an online platform that ranks the most influential people on the Twitter-sphere. Each score is rated out of...
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Low-Cost and No-Cost Public Relations Idea Bank: Wikipedia

Small and big businesses alike can be budget-strapped for publicity stunts and powerful ideas that will maximize sales and awareness. In this series,...
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Hiring social media PR firm; Costs and how to handle in-house

Public relations firms are certainly capitalizing on social media campaigns as a service, charging small businesses up to thousands of dollars a month...
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PRNewswire launches redesigned website

Mediabistro's PRNewser reported today that PRNewswire launched a re-design of its Website today, featuring an "Optimized News Platform"...
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Defending your brand when good buzz goes bad online

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Tod Maffin, a brand strategist and consultant, just approached us with his 25-minute online video called...
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The Ultimate Pole Dance Competition stunt fails to shock

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Is there anything that produces shock value for New Yorkers anymore? Take for instance, what I just read on mediabistro's PRNewser. The Ultimate Pole...
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