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Anna De Souza has worked in public relations for an eclectic list of clients ranging from fashion to travel and celebrity to magazines. This admitted news junkie's experience extends into script writing, media training, event coordination, social networking and viral marketing campaigns.

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Edelman launches influence measurement Twitter tool

Thursday, November 12th, 2009

Edelman just launched TweetLevel, an online platform that ranks the most influential people on the Twitter-sphere. Each score is rated out of...
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Low-Cost and No-Cost Public Relations Idea Bank

Small and big businesses alike can be budget-strapped for publicity stunts and powerful ideas that will maximize sales and awareness. In this series,...
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Hiring social media PR firm; Costs and how to handle in-house

Public relations firms are certainly capitalizing on social media campaigns as a service, charging small businesses up to thousands of dollars a month...
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PRNewswire launches redesigned website

Mediabistro's PRNewser reported today that PRNewswire launched a re-design of its Website today, featuring an "Optimized News Platform"...
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Defending your brand when good buzz goes bad online

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Tod Maffin, a brand strategist and consultant, just approached us with his 25-minute online video called...
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The Ultimate Pole Dance Competition stunt fails to shock

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Is there anything that produces shock value for New Yorkers anymore? Take for instance, what I just read on mediabistro's PRNewser. The Ultimate Pole...
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PR 101: “Can I get that in a size seven and a half?” - Part III

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Generally though, is receiving any item of any worth considered a bribe if it isn’t returned? Should one...
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PR 101: “Can I get that in a size seven and a half?” - Part II

What if a blogger insists on samples and it doesn’t fit within the parameters you have set? “Politely...
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PR 101: “Can I get that in a size seven and a half?” - Part I

Public relations outreach has shifted drastically within the past few years. With the advent of Twitter, social media and extraordinary blogger...
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Wall Street Journal: For Companies, a Tweet in Time Can Avert PR Mess

Perhaps Google is your one-stop-shop for checking customer response to your new product or service. But should it be? The Wall Street Journal recently...
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