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One-on-one with Image Consultant, Nancy Amoroso
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Image Credit-"Main Line Media News "Flair" columnist Nancy Amoroso"
If you see a well-dressed person in Philadelphia, there is a good chance that Image Consultant, Nancy Amoroso, had something to do with their look. Of course, not all Philadelphians are Nancy’s clients per se. However, it is undeniable that she has made her style mark on this city.
Nancy’s style advice impacts Philadelphia from television to her “Flair” column to personal clients and close friends. Her inherent wisdom for fashion and her sincerity in all that she executes are ever present in the Philadelphians who are lucky enough to be influenced by Nancy.
It is those people who wear their confidence, as well as their tailored pants.
Nancy is a fierce combination of poise and personal style, and her infectious, positive energy makes a person realize that, yes, Nancy can “tweak” the items in a closet. But the total package her clients gain from working with her is how great they feel when they know that their appearance is top notch.
As an Image Consultant, Nancy says that she addresses the issues of people who do not necessarily feel comfortable (for a multitude of reasons) with the way they are perceived when they introduce themselves in a business or a social setting. She takes their wardrobe and makes it more viable and current.
“It is very exciting to me to be able to take somebody, who is not feeling good about the way they look and make them in a months time (or whatever the time frame is that they give me) turn around and tell me that I changed their life,” said Nancy.
In this world, image is everything, whether people want to acknowledge that or not. Nancy will tell you it is not always about trendy fashion because she believes in an individual’s personal style. At the same time, Nancy knows that there is no reason why people cannot look believable and look the part, make lasting impressions and carry themselves with an air of importance.
Where do you think that your ability to style a person comes from?
Mine comes from a natural instinct to tell people how to improve how they look. I know that I am someone that people watch, style wise because I do not capture an ad. I put together my own look, which is an eclectic mix of who I am, my own taste incorporated with what is current in fashion and a timeless confidence.
How do you keep your styling technique fresh?
It just evolves because I am in the pulse of fashion. I learn what vendors and designers all over the world are presenting as fashion, and I interpret it according to what my comfort level is, without looking like a fashion victim.
How do you approach a client’s wardrobe?
First, I find out what they hope to get from a relationship with me. I go to their home and assess their closet and see how their lifestyle translates into what they buy. I help them make an X pile (get rid of), a keep pile (basics or items that are viable and can be incorporated into their updated wardrobe), and a revision pile (items to alter).
What is the hardest aspect of your job?
Trying not to bruise people’s egos.
What has surprised you the most about your job?
How receptive people really are at every level of success.
Do you think that your job would be different in another city?
Philadelphia is one of the toughest markets in the country. In other cites, people welcome change, and they do not carry as much skepticism.
However, this market (Philadelphia) has generated a need for image consultation because there is a lot of big business, movie, communications and public relations; all areas are being spun into the fabric of what the city is and people have started to understand how important it is to look your best.
What do you do when you encounter a female client and you realize that there are deeper issues than a woman just wanting to update her look?
I have to be somewhat sensitive to what the person’s issues might be because my job deals with the way people are feeling about how they look. I try not to become too interpersonal in terms of offering any psychological advice.
On a lighter note, I asked Nancy to fill in the blank and to talk about her take on twenty-something girls and style…
Every woman should own…?
A great, fitting pair of black pants and a well-fitted black blazer.
Every woman should throw out…?
Dated shoes or shoes that have worn out heels.
A woman should never put a price on…?
Skincare.
In terms of clothing or accessories, every man should buy his lady a…?
A strand of pearls, expensive or otherwise.
Twenty-something girls
I think that style is something that a person can have at the age of ten. Girls in their twenties, even the ones with style, confuse having a sense of style with how much they shop and buy.
Young women have to start at the core and in their twenties it is the easiest time because there are not a lot of things that will look bad on them at this age.
They have to learn to take care of their skin, be sensitive to their weight, which has nothing to do with being skinny, but just recognizing their weight and not letting themselves get to a place where they feel unattractive. They must make an effort to exercise and eat right because those factors will directly effect how their body, skin and hair look.
After the interview, I witnessed Nancy’s skills when she took me, a twenty-something girl, upstairs to her showroom. Nancy added a chain belt that sat low on my hips to my basic black top; she styled the draped collar two different ways, took off the belt and wrapped an animal print scarf around my neck.
“It’s yours,” she said as she tossed the scarf into my hands.
Nancy operates in a manner that lacks pretentiousness. Her work ethic comes from sheer confidence mixed with approachability and that, to me, is the most stylish way a woman can work and, more importantly, influence.
Contact Nancy Amoroso at namoroso@comcast.net
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