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Wealthy New York women are likely dieters
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It's no secret that losing weight is one of the most common New Year's resolutions. But a new study shows even more Americans should have made it a priority: although statistics show 60% of the total US population is overweight, only 23.6% are currently dieting.
That's one of the findings from a just released study by Experian Simmons, a consumer research firm. The report found the propensity to diet varies by gender, age, income, ethnicity and geography.
The most likely dieters: wealthy white women ages 35 to 44 living in the Northeast US.
• New York and other Northeast residents are most likely to diet, while those in the Midwest region are the least likely.
• Most dieters—64%—are women.
• Those aged 35 and 44 are 12% more likely to go on a diet than other age groups.
• White adults and those earning $100,000 or more are more likely than average to diet.
• About 63.4% of those currently dieting also exercise regularly.
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