The Big Apple Coalition of Reason will be placing ads in 12 Manhattan subway stations beginning next Monday. The ads will be in place for a month. The ads (seen here) read, "A million New Yorkers are good without God. Are you?"
According to the group's Web site, it "is a collection of local organizations working together to increase awareness of secular-minded groups throughout New York City." Among those organizations is the New York Center for Inquiry, the New York City Brights, and the Secular Humanist Society of New York.
According to a report in The New York Times, the campaign is being funded by an anonymous $25,000 donation.