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Custom architecture and design comes to the homebuying masses
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Rendering/photo courtesy Hometta.com and Collaborative Design Works
Designers and architects, whose appeal in the past has been out of reach of the average homebuyer, are no doubt finding it difficult to survive in these days of economic contraction. Bringing their innovation and expertise to affordability levels of the masses, however, has always been a challenge for these creative artists.
This month’s BUILDER Magazine lends an inside look into a group of renowned architects who are now collaborating to create small, sleek, sustainable house plans not designed for the rich and famous this time around. Instead these plans are geared to middle-class homebuyers.
Jenny Sullivan, in her article, Hometta Will Offer Modern Homes for the Masses, reports on how award-winning architects, along with a consortium of designers and builders. are bringing cutting-edge, affordable design within reach.
“With the launch later this month of Hometta.com, a Web site offering blueprints by well-known custom architects, organizers are hoping to democratize good residential design and ultimately improve the looks of the American housing landscape,” reports Sullivan.
Houston-based architect Mark Johnson expresses that it is a tragedy that 98% of American home buyers cannot afford the services of an architect,. He and fellow co-founder Andrew McFarland state that their singular purpose is to improve the design quality of single-family houses being built today.
Hometta’ is positioned to specialize exclusively in contemporary-style residences that are modest in size (limited to 2,500 square feet or smaller) and sustainable, incorporating features such as hydronic heating and cooling, passive ventilation, and photovoltaic systems, according to the article.
Read more about it here.
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