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Find out more about Dena: A 23-year veteran within the real estate industry, Dena Kouremetis has been writing for newspapers, trade magazines and web sites about housing issues, products, and trends for the past 12 years. She has authored four books and continues to passionately report on all things housing-related. |

The San Francisco Bay Area (especially the city itself) has traditionally defied real estate market downturns. The value homebuyers place on San Francisco’s dramatic scenery, its mild climate and its famous lifestyle has somehow insulated it from dramatic property value losses throughout the decades.
Avram Goldman is a 30-year veteran Bay Area real estate executive who has been publishing his blog, “The Goldman Report,” first as COO for Coldwell Banker Residential Brokerage’s flagship S.F. Bay organization and now as CEO for San Francisco’s s Pacific Union GMAC Real Estate. Kicking off the new year for his agent minions, Goldman see the real estate market glass half full instead of half-empty.
His positive observations include:
Goldman ends his newsletter taking heart in the idea that through these tough times, the nation is being brought back to its original values of friends and family, the realization that not all that glitters is gold, the golden rule and that greed and avarice do not lead to happiness – a silver lining in the clouds of economic despair.