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Super Bowl: Do we really need gendered drinks?
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In this image provided by the Coca-Cola Co., a screen shot
taken from a Coke Zero television ad featuring Pittsburgh
Steelers' Troy Polamalu scheduled to air during Super Bowl
XLIII is shown. (AP Photo/Coca Cola Co.)
taken from a Coke Zero television ad featuring Pittsburgh
Steelers' Troy Polamalu scheduled to air during Super Bowl
XLIII is shown. (AP Photo/Coca Cola Co.)
The Super Bowl seems to an iconic American event. In fact, it seems like folks world-wide talk about it. But somehow it's marked as a "man's event." Folks don't expect but a few women to be football fans. They're supposed to be preparing the snacks in the kitchen. But female fans there are. In droves (link to femmefan.com). And yet, advertisers for during the Super Bowl completely play into the all-male viewing demographic. Take the diet drink commercial touting the new diet drink that's "just for men." Really? We don't have enough of a diet drink obsession? Now we need to "gender" (nice new verb, eh?) our diet drinks?
For more, check out this blog post: http://labelsareforjars.wordpress.com/2009/02/01/superbowl-thoughts/
mcl
For more info: Coke Zero (the other commercial).
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