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Selling to boys and girls
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TImes Square (Photo by Adrian Conn)
All of us encounter explicit and implicit advertisements on a daily basis. As adults, we know how to process them. We know that a new kind of coffee won't magically change our life (although it might offer a great morning boost!) or that eating that new cereal, alone, won't really take inches off our waistline. We know how to process these messages. We know, even, when we are "giving in" to the guile of a seductive add.
Kids, though, are not so savvy. And ad-executives know that. Every day our kids encounter messages about what they should like, how they should look, what kinds of toys they should play with. But our kids don't know how to take a step back and see the power at play here. Too often, these messages are quite gendered and present narrow options to our kids about how to "be a boy" or "be a girl." Check out this blog post on the blatantly gendered messages sent in the seemingly benign book flyer that many of our kids get on a monthly basis at school....
http://labelsareforjars.wordpress.com/2009/01/13/limited-optionsgendered-options/ .
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