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Commercialization of childhood: Maintaining the gender gap
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My princess-free toys from the 1970's.
CCFC, the Campaign for a Commercial-Free Childhood, is a national organization devoted to limiting the impact of commercial culture on children. The staff include activists, authors, and leading experts on the impact of media and marketing on children. Recently, I received an email from CCFC with a list of interesting numbers.
It has been a bit of a debate recently how much socialization has to do with the toys children play with and how much is purely genetic.
Either way, these numbers reflect how much impact commercials and marketing of products have on our children and parents when it comes to toys.
Here are the despicable digits:
$17,000,000,000: The amount of money spent to market to children, a staggering increase from $100 million in 1983.
$3,400,000,000: Revenue generated by the Disney Princess brand in 2006. There are 40,000 Disney Princess items on the market today.
1,200,000,000: Toys sold with kids' meals at fast food restaurants in 2006. Yes, the toys where at the window they ask, "For a boy or a girl?"
25,000: Ads on television the average 2-11-year-old sees on television every year. Most of these reinforce traditional gender stereotypes.
If you are looking to share some of your wealth this season and support a good cause,
$50 or more: The donation from you that will help CCFC fight all of the above. All donations of $125 and up will be matched by an anonymous donor. But any amount is appreciated. To make a tax deductible donation please visit: http://www.commercialfreechildhood.org/donate
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