Get noticed -- give your business the attention it deserves

August 26, 8:40 PMDC Business Consulting ExaminerPatrice Washington

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Want to get noticed? Here are six ways to effectively market your business.

• Brochures – Nothing grabs the attention of consumers better than a colorful brochure.  You can design your brochures yourself or hire a designer to do it for you.  You will want to include your services and prices on your brochure.

Tip: Consider recruiting the assistance of college students who are studying Graphic Design. Chances are they will be more than happy to assist and at a low to no cost.

Open House Event – A great way to get the word out on your business is to have a grand opening sales event or open house party.  People love free food and drinks. This also gives you the opportunity to hand out business cards and free samples. Depending on the nature of your business you may want to host an event at a meeting room in your local public library, a museum, the roof top of your apartment or condominium, or a public park.  There are many ways to host a nice event while managing within your budget.

Custom Built Exhibition Stands – Many first time sales are generated through custom built exhibition stands. These types of promotional stands are a great way to market your business. It is vital that you set it up so it looks professional, striking, and powerful.

Customer Loyalty – Keep existing customers satisfied with discounts, incentives, and great customer support. This will ensure future business and customer loyalty.

Email Marketing – Collect your existing customer’s email addresses so you can send them updates on your products and services, sales, new product announcements and even newsletters with relevant information to keep them up to date on your business. There are several software options to choose from when doing email marketing. Here are a few websites to get you started http://www.emailmarketingprofessional.com; http://www.streamsend.com;  http://www.mynewsletterbuilder.com; and many more can be found online and in stores that sell computer software.

Press Release - Creating a press release can drive a lot of targeted traffic to your business.  When you create your press release you want to format it correctly. You want to include a logo and contact information as well as a catchy headline and subheading. Include a date and location and be sure your release is no longer than a page or two. If you have a business website, you can include this at the bottom.  A great way of having your press release reach a wide audience is to reach out to local media outlets for exposure.

Implement these marketing techniques and start giving your business the attention it deserves.