	Kat Gordon SF Advertising Examiner \| Bio My Bio Subscribe RSS Feed Favorites

Find out more about Kat:

Kat Gordon is the founder and creative director of Maternal Instinct, a Palo Alto agency of creative problem solvers for marketing to moms. Her 20-year advertising career spans both coasts: in New York and San Francisco where she worked at Hal Riney and Anderson Lembke. She has peddled products for every industry: credit cards, wine, cars, jewelry, hotels, software, phone service --and even picked up a Clio and a few ADDYs along the way.

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SF Advertising Examiner's Articles

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Advertising All-Star #3: Discovery Channel

Monday, November 16th, 2009 · 1 comment

One of the best criteria of a truly great TV spot is what I call the Tivo test. If you (or your kids) will yell...
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DFMS. Don't Forget Mobile, Stupid.

Monday, November 9th, 2009 · 4 comments

This week Google introduced Analytics for mobile applications. It’s just another headline pointing to the indisputable growth – and...
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Go ahead: laugh at Letterman. Then ask if your agency is guilty, too.

1 comment

Earlier this week, Nell Scovell wrote a courageous piece in Vanity Fair about her experience -- and discomfort --...
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Advertising All-Star #2: Levi Strauss & Co.

At the risk of labeling myself as a Wieden Kennedy groupie (since this is my second post praising their work), I have to tip my hat to the new...
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No, thanks. Keep your $300K. ABC airs Cougar Town, rejects CougarLife.com ads.

1 comment

The New York Times is reporting this morning that ABC is refusing to run TV spots during its popular Cougar Town...
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Calling all creatives: $3,700 could be yours.

What's the most fun thing you can dream up that can change people's behavior for the better? I've got a few ideas...
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Kill the ad budget! Kill the ad budget! Why Chicken Little clients might be dead wrong.

1 comment

Yes, yes, I know. The sky is falling. Ad budgets are at an all-time low. Magazines and media empires are folding....
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Did a creative director blow out the flame on Chicago's Olympic dream?

Just hours ago, Rio de Janeiro won the honor of hosting the 2016 Olympic Games. Some are wondering if local ad exec...
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Do consumers support tailored ads? Survey says no.

1 comment