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FDA warns against marketing illegal flavored cigarettes

November 14, 5:14 PMNewark Healthy Trends ExaminerAl Saint Jacques
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The US Food and Drug Adminstration (FDA) has issued several warning letters to comapnies that continue to sell illegal flavored cigarettes to consumers in the US through their Web sites, according to a release from the FDA.

The warning letters directed the companies to cease the marketing and sale of these products immediately or to take other appropriate action to bring the products into compliance with the law. The FDA noted in the letters that failure to do so may result in additional regulatory actions such as seizure or injunction. In addition, the FDA requested a written response from each of the companies within 15 days outlining the corrective actions taken.

“FDA takes the enforcement of this flavored cigarette ban seriously,” said Lawrence R. Deyton, M.S.P.H, M.D., director of FDA’s Center for Tobacco Products. "These actions should send a clear message to those who continue to break the law that FDA will take necessary actions to protect our children from initiating tobacco use.”

This action by the FDA is based on the flavored cigarette ban provision of the Family Smoking Prevention and Tobacco Control Act, which was passed by Congress and signed by the President in June 2009. The legislation specifically called for a ban on cigarettes containing certain characterizing flavors. On Sept. 14, 2009, FDA sent a letter to regulated industry reminding them that the ban would go into effect on Sept. 22, 2009. FDA also stated in the letter that any company who continued to sell such products after the Sept. 22, 2009, effective date may be subject to FDA enforcement actions, according to the release.

For more information, go to the release on the FDA Web site.

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