Check out the sexy bowling alley chic marketing campaign for the new Miss Ultimo lingerie line: Peaches Geldof is he exclusive model for the UK lingerie company's line for younger women.
This is the second collection Ms. Geldof has exclusively modelled for Miss Ultimo (see a previous slideshow here, along with a zany TV spot putting the Ultimo bras to the test on a rollercoaster), and I'm loving both the lingerie itself and Peaches Geldof in full, flirty, tattooed glory.