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Pedigree commercial gaines internet fame for slow-motion dogs
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Every once in a while a commercial hits the mark and becomes a fan favorite on viral sharing sites like YouTube. This time, the makers of Pedigree dog chow reached advertising glory by coming up with a creative new commercial spot.
Bob Purman was the videographer in charge of shooting the ad and recently shared some insight on the video:
"The 'Catch' spot was to be a series of shots of dogs looking with anticipation as a piece of food is flying through the air towards them. We shot close-ups of the dogs at 100 fps. The result was really wonderfully anthropomorphic. The super slow motion really captured the intense sense of desire in the dogs' eyes. To me it was equal parts of awe inspiring hilarious to see so rich a palate of personality in a dog’s facial expressions. A few days after the shoot I started to get emails from Mark, Steph and the editor Chris Parkins with the different iterations of the spots cut to different music selections, all of them interesting for different reasons. But then they put footage from the two spots together to form this new greater whole that really exploits the dynamics of the dogs’ athleticism and their emotive personality in slowed time.”
One thing is certain, viewers simply love the footage and are flocking to the internet to watch it again and again.
Take a look for yourself and feel free to leave your comments below. Then remember to "subscribe" to the Pet Scene by clicking the button above to be notified when a new article is published.
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