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Internet ad revenues hit $10.9 billion - and that's down from 2008
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Internet ad sales are off 5.3% year-over-year.
The number sounds large enough - $10.9 billion from Internet advertising sales in the first half of 2009.
But that number is down 5.3 percent from the same time frame of 2008.
The numbers were released today (Oct. 5) by the Interactive Advertising Bureau and PricewaterhouseCoopers LLP (PwC).
You can read more here.
Even with the decline, many ad experts think online sales will continue to be a growth area moving forward. Note the following from the IAB article.
While the overall advertising market has continued to be impacted by current economic conditions, marketers are allocating more of their dollars to digital media for its accountability and because consumers are spending more of their leisure time online." - David Silverman, PwC Assurance partner
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