This October marks the 25th anniversary of National Breast Cancer Awareness Month, which spreads awareness and provides education about the disease. It seems every family has been touched by breast cancer in some way, whether it was an aunt who is a survivor or a friend who passed away from the illness which is expected to take the lives of 40,610 women and men in 2009, according to the American Cancer Society.
e.l.f. will donate 100% from the purchase of each Bubble Gum Pink Nail Polish and 50% from the purchase of each Pink Mini Makeup Collection ordered in the month of October to The Breast Cancer Research Foundation®. BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. (available at eyeslipsface.com )

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