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Kidrobot Takes Up Residence At Mockingbird Station
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Kidrobot store at Mockingbird Station.
Photo courtesy of Kidrobot.com
It's hard not to call Kidrobot a cool kid's paradise. The digs are cozy and meticulously neat. You could call it minimalist if it were not for the myriad of collectibles and whatnots arranged on nearly every level surface. If anything it makes me think of all the cool things you'd find on the creatives' desks at an ad agency.
Pop culture animation figurines, stickers, novelty books, key chains, zipper pulls, and plush toys line the shelves. Inside a smudge-free glass case a Munny dolly decorated by singer Erykah Badu keeps company with sterling silver jewelry and collector-grade statuettes. Let's not forget about the killer graphic tees and accessories, either adorned with intricate line drawings or cartoonish characters that are perfect in their simplicity.
The Kidrobot brand was founded in 2002 by designer Paul Budnitz and is a wild amalgamation of fine art, graffiti, pop culture, fashion, industrial design, and music. The full range of Kidrobot goods include toys, apparel, skate decks, various lifestyle accessories, and limited edition toys decorated by cutting edge artists.
The creative forces that make Kidrobot so appealing are so much so, that the Museum of Modern Art (MoMA) acquired 13 Kidrobot toys as part of their permanent collection in 2007.
When I stopped by last week, I picked up an Adult Swim mini-figure. I wanted Dr. Girlfriend but the cutie working the counter told me that it's a blind box, so no one knows who's inside. On the side of the package, you see which figures have been released and what your odds are in getting that particular one. It was my lucky day. I got Dr. Girlfriend, odds 2:25.
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