Lilly Pulitzer celebrates Lilly Loves Green

November 11, 6:23 PMUrban Style ExaminerAlicia Edwards

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Recycling is key to  the preservation of urban areas and is highlighted this week during America Recycles Week (November 8-November 15). On the heels of Lily Pulitzer's 50th Anniversary Jubilee, the colorful brand has launched a campaign to:

Reduce, Reduce, Re-Lily.

The purpose of the campaign is two-fold. The company is launching the "Originals", complete with all the hangtags and interior labels constructed with 100% recycled material.  "Originals" is endorsed by  Cotton Inc. and the dye used in the garments has been sanctioned low-impact; minimizing the environmental impact.

The second part of the campaign is about sharing Lily with others.  Lily enthusiasts are asked to donate their gently used garments to their local participating Lily store OR to mail their donations to their flagship store otherwise known as The Princess Palace.

For every dress donated, until November15,  you get $10 toward a new purchase.

Lilly Pulitzer for The Princess Project  800 Third Avenue,  King of Prussia, PA 19406

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