Online and disc-based direct-to-TV content delivery for Blu-ray

January 8, 9:23 AMDenver Technology ExaminerKevin Rook, Ph.D.

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Technicolor's Dreamer offers BD-Live content
over broadband and from disc media with no
PC needed (dreamercorp.com)

Dreamer, a leader in interactive TV solutions, announces today that their BIDDLE™ platform will be utilized by Technicolor to offer digital content delivery services including online and disc-based direct-to-TV solutions for Blu-ray; allowing movie studios, broadcasters, record labels and other content distributors to utilize BD-Live as a fully-controllable direct marketing and e-commerce tool.

"We are pleased that Technicolor chose Dreamer's technology, and are excited at the opportunities this brings to the Entertainment Industry", said Dr. Won Baek, President and CEO of Dreamer. "Through Technicolor, content owners and distributors can now establish online and disc-based services of unlimited size, while still offering a superior consumer experience and maintaining full control over the presentation and distribution of their content," added Baek. 

Dreamer's patented BIDDLE™ platform is a thin-client technology, which utilizes any Profile 2.0-compliant (BD-Live) broadband-connected Blu-ray player to enable direct-to-TV broadcasting. The technology creates a complementary delivery mechanism for broadcasters, movie studios, record labels, and other content distributors. It allows them to utilize their deep libraries of content to generate additional revenue streams by sending music, games, exclusive access events, advertising, e-commerce, social networking and more directly to consumers' TVs. No PC or dedicated set-top box required.

The BIDDLE platform can be deployed in one of two ways: using a Blu-ray disc that contains the BIDDLE code, which when inserted into a BD-Live player automatically connects to online content channels, or by embedding the BIDDLE technology directly into a Blu-ray player, which when connected automatically enables unlimited online content services directly on the player. The technology also allows for a great consumer experience: there are no lengthy downloads, no need to perform updates, the disc starts up very quickly and the content access happens seamlessly.

Really exciting is that no PC, long downloads, or additional set-top box is required to enjoy the Hi-Def content. 

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