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In a recent survey completed by Azuki Systems, Inc., a mobile digital services provider in the US, they found mobile users are hungry for content optimized for mobile consumption. They found that 80% of mobile users included in their survey wanted better rich media content that was easier to access from their mobile phones.
Azuki's findings indicated that 69% of users disliked the long download times incurred when using online media. Closely ranked behind these findings, 66% of the users stated that navigation difficulties were an inhibitor to consuming rich media content on their mobile phones.
These findings support a growing mobile base looking for content consumption. As new phones are introduced that allow for greater interaction with the internet, consumers are receptive to content that allows for an easier mobile experience. Many companies have viewed the mobile environment as an extension of the desktop environment.
These survey results support a commonly held understanding that the mobile context is a different context that brings challenges not encountered by the average desktop environment. These challenges include transmission of information through less data centric networks which results in slower data transmission rates than an average T1 or broadband connection. This combined with the small real estate provided by most mobile screens and the absence of larger qwerty keyboards results in a less than optimal browsing experience.
