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Fred Meyer offers chance to win $10K for baby or toddler’s college fund
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Moms and dads looking for ways to stretch their household budget are getting a boost from Comforts®, a line of products for babies and toddlers made and marketed by The Kroger Co. Comforts is expanding its product line-up, offering a wide variety of quality products parents want for their children.
To help launch the new initiative, parents are invited to enter a special contest for a chance to win a $10,000 scholarship from Comforts for their child’s college fund.
“We wanted a way to involve our customers in this new product launch while simultaneously offering them some value,” said Melinda Merrill, public affairs director for Fred Meyer Stores. “So we’re offering this special contest, and we’re really excited to see what our customers come up with.”
Name the Firefly Contest to Win College Funds
The Comforts product line and packaging have been re-designed and each product package now carries the brand’s new memorable and approachable icon – a happy, yellow firefly (above).
To celebrate its new look and expanded line, Comforts is inviting parents to help name the friendly firefly. The winner will receive $10,000 to help with future education expenses. The funds will be placed in a college savings plan or 529 plans.
Parents can enter the contest now through July 31, 2009. Names will be judged by the following qualities – most inventive, appropriateness to campaign theme and most compelling. Eligible entries will be judged by an independent judging organization. Entrants must be 18 years of age or older and have a child under the age of two years at entry date.
To learn full contest rules and how to enter, please visit: www.comfortsforbaby.com
Fred Meyer Stores, based in Portland, Ore., contributes more than $5 million to communities across the Northwest each year through grants from the Fred Meyer Foundation as well as product donations, cash donations and sponsorships. Fred Meyer Stores is a division of The Kroger Co. (NYSE: KR). For more information, please visit their Web site at www.fredmeyer.com.
For more info contact:
Melinda Merrill
Phone: (503) 797-3830
melinda.merrill@fredmeyer.com
www.fredmeyer.com
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