Polaroid announces a new instant camera

January 9, 12:39 PMGadgets ExaminerDan Appleman

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Polaroid's new PoGo instant digital camera

Everyone over a certain age remembers Polaroid – the company whose cameras allowed you to get instant prints while everyone else had to send their film out to get developed. But digital cameras and ink-jet printers took their toll. Regular film cameras are on their way out. Polaroid, whose film was more expensive and picture quality not quite as good, went bankrupt, was restored under new ownership, went bankrupt again, and while it still exists, ultimately discontinued manufacturing of its traditional instant film last year.

But Polaroid has adapted. Their PoGo instant mobile printer prints 2x3 photos and is less than an inch thick. It is not, however, an ink-jet printer. It uses a special paper called Zink media that contains embedded dye crystals that are heat activated. The prints dry instantly, and have an adhesive sticker backing as well. Who else but Polaroid would think of putting the ink in the paper?

Polaroid announced at CES the March availability of the new PoGo instant digital camera. While a full featured digital camera with SD memory support, it also includes a built in printer for instant 2x3 prints using the proven PoGo technology. By offering a choice between low cost digital storage and higher cost instant prints, this camera offers a degree of flexibility that is unique among digital cameras.