Flexicord: A flexible HDMI cable – but read the fine print

December 22, 6:59 PMGadgets ExaminerDan Appleman

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The problem with press releases is they rarely tell you everything you need to know. That’s why, before writing about products in this 30 Days of Innovation: countdown to CES series, I’ve also been relying on additional sources including the manufacturer’s web site, product specifications and documentation, and customer reviews where possible. The Flexicord is not yet available, and there is little information about it beyond the press release. And according to that release, this product is either a very good idea, or a truly awful one.

Consider the following lines from the press release:

“Finding the right length of the cable to connect your A/V components can be difficult.”

“Regardless of the distance between components, the Flexicord HDMI cable can be reshaped to precisely fit your setup since the cable stretches to more than ten times its original coiled length.”

“Its unique design features exceptional durometer and optimal flex performance, giving a lifetime of service without degradation of signal.”

So tell me, how long is the Flexicord?

On reading this press release, you could think that it doesn’t matter. After all, the whole idea of the product is you can just buy a long cord and it will flex to the desired length.

But it does matter. The electrical length of the Flexicord is the total length of the cord fully stretched out – the signal has to travel that distance regardless of how the cable is bend or twisted. And signals degrade with length, so you always want to use the shortest possible cable length.

So the real question is: how will they sell the Flexicord?

If they sell it at various maximum lengths, such as the typical 6 foot, 15 foot, 25 foot, and the flex capability is used to help keep cables neat and organized, that’s fine. But if they sell it only in longer lengths, so you end up buying a cable that is electrically longer than non flexible alternatives; that would be doing you a real disservice.

Remember; always buy the shortest cable necessary to connect your equipment. And if you look at the Flexicord, always consider the maximum stretch length when making your decision.