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How to build your job search elevator pitch
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Imagine getting onto an elevator in an office building after a job interview. As the doors almost close, a person walks onto the elevator. As you both prepare for the silent journey downward, the person turns to you and says "I noticed you were interviewing with Jane Brown today at our company. What's your background?" The timer has started. You now have thirty seconds or less before the elevator reaches the bottom floor to succinctly state your background. Can you do it?
Your Personal Commercial or “Elevator Pitch” is something you should practice and perfect. It is the basic introduction of who you are and what you are looking for. It will form the basis of your introductory message when networking, your opening statement in telephone contacts with employers, and the foundation of your "Tell me about yourself" answer in interviewing.
Personal Commercials must be crisp, concise and memorable. Nothing can lose a listener's interest faster than an overly detailed, rambling reply. A thoughtfully prepared, well-spoken commercial, on the other hand, is likely to capture your questioner's attention and whet his or her appetite for more.
Most importantly, when interviewing for a job, using your Personal Commercial can help you come across more poised and confident.
The personal commercial is made up of several components:
• your job title (or the title of the position you're seeking),
• a general grouping of your skills (e.g., accounting, engineering, counseling, marketing, etc.),
• specific, related skills in that particular category of work (e.g., accounts receivable, direct-mail research, bank reconciliation)
• closing with a call to action (e.g. leads, possible informational interview, introduction).
Here’s an example:
My name is Roger H. I am an experienced mechanical engineer (job title) with a full knowledge of machine design (major category of skills) including research and development, pneumatic, hydraulic and electrical controls (specific related skills). I also have a solid background in project management procedures (another skill or accomplishment you want to emphasize). Would you have any leads you could offer to assist me in my job search (call to action)?
Try writing a few commercials of your own, tailoring the content to the audiences you'll be addressing. Having a personal commercial will ensure that you'll make a strong first impression on those who can influence your career.
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