NASCAR Burning Issue of the week: Does NASCAR need its own network?
This is something I have thought about for a long time now. Especially when we are in these long seventy some days that separate the last laps at Homestead speedway, and the first laps of the Daytona 500. I would love to see a network that was replaying old races; sure ESPN Classic does some of this but not nearly enough.
I would love to see more NASCAR Trucks series and Nationwide Series themed TV. One of my all time favorite shows was NBS 24/7 that use to air every Monday on the Speed channel. In fact, I wish the folks that run the speed channel were contracted by NASCAR to run the NASCAR channel, something I think us die hard race fans need.
Of course I bring this entire subject up because I saw this article over at race talk radio. Basically he laid out all the same arguments I just did; hardcore NASCAR race fans would be all over it; every other league has its own network, ETC. ETC.
A Dedicated NASCAR network could alleviate that problem.
If here were a NASCAR network just two years ago, the Joey Logano Phenomenon would be far larger then it already is. Lining up a sponsor for him would be no problem, not that it is now. However guys like Austin Dillon, Matt Kobyluck, Brian Ickler, Eric Homes, and Jason Bowles are hardly household names; not even in my household where I am a NASCAR super freak.
If there were a NASCAR network many more NASCAR fans would know who these guys were and would have something already vested into their step in the Truck series or Nationwide series. Sure that investment may only be emotional but NASCAR fans are the most loyal fans, branding-wise, on the face of this earth. If one of these guys interested me enough to be a fan in the Camping World East/West Series then I would purchase a product from his sponsor.
Case in point: my wife and I got our school loans for Wells Fargo. Why? Because they sponsor a race team and we choose to support those companies that support this sport.
NASCAR operates three national touring divisions, the Grand Am series, the two regional racing series, two modified series, and two international series; I do not think finding 24 hours of programming a day would be very hard.