Wednesday, December 9th, 2009
How about a nice gift-wrapped furnace filter for your customer this Christmas? That is, if you are a residential service and replacement HVAC...
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Monday, December 7th, 2009
Okay, you’ve got a real nice eye-catching and information-packed e-Newsletter and you have a nice list of good e-mail addresses – e-mail...
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Saturday, December 5th, 2009
Yeah, we all enjoy a good whine once in a while. Some of us even like a good wine, too – or any kind of wine for that matter. I prefer a dry...
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Monday, November 30th, 2009
Businesses use many different ways to expand their customer base. And in today’s business climate, fraught with cutthroat competition and bottom...
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Despite what you may read about and know about – carbon monoxide (CO) poisoning is not just a byproduct of faulty furnace heat exchangers and...
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The trend in society has been to remain ‘politically correct’ and not offend anyone. We’ve seen that in so many attempts to separate...
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When a whole list of notables were suspected of killing the cranky old Mr. Ratchett in Agatha Christie’s famous novel “Murder on the...
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I’ll call it “Marketing Dissection 101.” It’s really called the "Hot Seat" and people are happy to sit in and get...
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Most people know that the best defense is a good offense -- and not the other way around. That's especially true in business. It's called...
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It is the nature of business owners to cut waaaay back on expenses during tough economic times. The most obvious are the highest costs, namely labor....
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