iPhone 3GS launch breaks records

July 2, 4:23 PMiPhone ExaminerKristina Allen

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AT&T recently sent out an internal memo to employees regarding iPhone 3GS sales which was promptly leaked to the public. In the memo the company says iLaunch Day 2009 (referring to June 19th, the day the iPhone 3GS was released) was the "best-ever sales day in our retail stores." The memo also reveals several other records broken on iLaunch Day 2009 which includes:

• second largest traffic day in retail stores
• most transactions processed via IT systems in a single day
• largest order day in att.com history

The memo goes on to say:

On this year's launch day, iPhone sales exceeded sales recorded in 2008's iPhone launch day, Black Friday 2008, and December 26, 2008-- all heavy volume sales days. In fact, this year we surpassed 2008's launch day sales at about noon Central time, and sustained our previous peak hour record, also set in 2008, for 11 straight hours."

Prior to the iLaunch Day 2009, many predicted the 3GS would undersell the 3G due to a lack of new casing and relatively few updates to the inner workings of the phone. Apple fans around the world proved the skeptics wrong by coming out in record numbers to upgrade their first and second generation iPhones while those disappointed in the Palm Pre (touted as the iPhone killer) had an attractive alternative at hand.