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MSNBC pressures Obama from left
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Rachel Maddow (NY Times)
Liberal? Progressive?
A NY Times offers a friendly piece on how the TV anchors that dominate MSNBC's prime-time lineup are keeping score and criticizing the president if he fails to fulfill the promises he made while on the stump.
Folks like Keith Olbermann, Rachel Maddow and Ed Schultz emphasize that while their viewers might be overwhelmingly sympathetic toward the president, that doesn't mean their shows have to take on a cheerleading quality. They're using their nightly news-and-views-casts to measure what she calls "the distance between Obama’s rhetoric and his actions." The strategy seems to be working.
MSNBC is projected to take in $365 million in revenue this year, roughly the same amount as last year, when the presidential election bolstered its bottom line. Three years ago, before making a left turn, it had revenue of about $270 million a year. MSNBC's parent company, NBC Universal, is on the verge of being spun out of General Electric in a deal that would make Comcast its controlling entity.Gary Carr, the executive director of national broadcast for the media buying agency TargetCast, said the opinions matter less than the ratings they earn. With cable’s prime-time opinion shows, "you're reaching a lot of people," he said.
Conservatives love him (NY Times)
Anita Dunn, the departing White House communications director, calls the MSNBC anchors "progressive but not partisan," and in doing so, distinguishes them from Fox News, which she considers a political opponent.
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