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The Omaha Royals combine efforts with advertisers and fans to impact community
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The Omaha Royals season may be over, but the effects of the various charities and people the organization, its advertisers and fans helped during the 2009 season will be felt for a long time to come. The Royals were able to donate more than $861,000—mostly in the form of tickets and cash.
“We continually talk about being engaged in the metro community and 2009 was again proof of our mission,” said Martie Cordaro, Royals vice president/general manager, in a press release. “We are excited about what we have planned for 2010 and hope that new sponsors will join us so we can even further impact the community.”
Here’s a list of some of the promotions:
The “Hurl the Pearl” promotion, presented by Nissan of Omaha and McDonald’s, raised nearly $8,200 for the Ronald McDonald House.
Werner Enterprises donated $2,870 to PlaySmart—pledging $10 for every RBI the Royals recorded at home.
The Royals donated $2,155 to the Nebraska Colon Cancer Screening program after auctioning baby blue jerseys and caps on June 6.
The Royals donated $1,114 to the ALS Association after auctioning red caps the players wore and an additional dolllar for every red item sold in the gift shop on June 27.
The Royals donated $3,479 to Susan G. Komen for the Cure after auctioning pink jerseys and selling pink hats on August 7.
The Royals donated nearly $1,000 to the Make-A-Wish Foundation after auctioning black caps the Royals wore on August 28.
Nearly 11,000 students from 70 metro schools received free tickets, courtesy of the Omaha Royals, for the game on April 20.
The Royals donated 25,000 reserved seat tickets for their August 8 game to the Omaha Public Library’s Summer Reading program.
Local businesses and season ticket holders donated more than 2,800 tickets to Baseball Buddies and those tickets were distributed to kids who normally wouldn’t get to attend a game.
The Royals partnered with Thrivent Financial for Lutherans to provide $53,000 worth of advertising, booth space and tickets to 72 non-profit groups, giving them an opportunity to let Omaha Royals fans know about their work in the community.
Omaha Royals fans brought more than 2,200 cans and boxes of Our Family brand food to home games on Sundays and all of it was donated to the Open Door Mission.
The staff, players and mascots donated more than 600 hours to community service and appearances.
The team’s annual golf tournament on August 31 raised more than $2,500 for the Muscular Dystrophy Association in honor of Royals manager Mike Jirschele’s family.
The list goes on and on. If you’d like to make a difference in the metro area next season, then check out the Omaha Royals website, paying special attention to upcoming promotions like the ones mentioned above, and come on out to the ballpark to participate.
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