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‘The New England Job Show’ a groundbreaking grassroots TV project gains wide exposure
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When I responded to a networking group email calling for a volunteer host for a .jpg){kind=logo}
cable TV show on unemployment, little did I realize I would be part of an exciting, pioneering venture that has taken on a life of its own and created a media blitz.
The brainchild of Ken Masson, an energetic and passionate marketing professional, currently unemployed, ‘The New England Job Show’ (NEJS) is a TV show produced by job seekers for job seekers and truly is a grassroots movement. It is sponsored by the Rotary Club of Merrimack Valley of which Ken is the president and has already won the Rotary International District 7910 award as the “Most Innovative PR Project of the Year”. Chelmsford Telemedia is providing production facilities and in the true spirit of a community television station is offering every form of assistance and encouragement.
Says Ken, “Together we are going to help each other get back to work! This is truly a grass-roots effort that we are evolving into a movement!”
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The NEJS production team includes seasoned marketing, sales and project management professionals, business analysts and consultants, all currently unemployed but with outstanding skills that give the show a head start. As co host I also bring to the table 20 years of television production experience and am excited to pass on my knowledge and experience to other team members who are eager to learn and grow into their roles.The production team is reaching out to members of networking groups such as Acton Networkers and WIND to supply topics, interviewees and also to provide a distribution network. The aim is to have a resident from every town in New England endorse the show and have their local station broadcast it. This is truly grassroots administration at its best.
A grassroots movement is one driven by the constituents of a community. The term implies that the creation of the movement and the group supporting it is natural and spontaneous, highlighting the differences between this and a movement that is orchestrated by traditional power structures. Often, grassroots movements are at the local level, as many volunteers in the community give their time to support the local party, which can lead to helping the national party.
The show features panel discussions and interviews on topics related to unemployment, 30 second elevator pitches from job seekers, happy ‘Landing’ stories and more.
To date the media interest in The New England Job Show has been phenomenal. Media coverage includes: Boston Globe, CBS News, Lawrence Eagle Herald, Channel 7 News, Nashua Telegraph, WMUR Channel 9, CNN and MSNBC. See it all at http://www.thejobshow.blogspot.com/
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